Search Engine Optimization (SEO) techniques are used by marketers to market businesses through means of search engines. This type of marketing method has been used ever since the use of search engines became mainstreamed.
The SEO marketing strategy is an inbound marketing method which has its pros and cons over other outbound marketing strategies and tactics.
With using SEO to market businesses, potential clients are already warm leads because they are already searching for relevant search queries to the business’s product and/or services. So, if a business is visible atop search results for relevant search terms to the potential customer’s search, there is a higher chance of the customer choosing that particular business to do business with. It is non-intrusive marketing unlike outbound marketing tactics where interrupting people to try to gain their attention is the marketing strategy.
For instance, if a customer is looking for a Hawaii mobile mechanic service, in this day and age, they would likely search “hawaii mobile mechanic” on search engines. A mobile mechanic service business that utilizes SEO techniques correctly would be one of the first listing on the search results. Being the first listing on the search results Continue reading What Type Of Marketing Does SEO Utilize?
It’s so cliche.
Businesses get bombarded with telemarketing calls from places as far as India offering businesses that they can get them on the first page of Google.
It happens so much that the value of the covenant spot seemingly gets withered down to those business owners. The pitch is so saturated that it’s looked at as just another “advertising” pitch to business owners and leading them to gloss over.
But if you know how Continue reading The Cliche: “1st Page Of Google”
The answer is, how ever much someone is willing to pay to be on the first page of search engine results.
You could set your bid price to purchase ad space on search engines. The highest someone is willing to pay for keywords sets the value for those particular spots on search engines.
People and businesses could hire J Query King for professional and high level search engine optimization services. The prices vary depending on several aspects such as market saturation, competitiveness of market and keywords, type of services, etc.
Whatever an SEO expert charges for the optimization services sets the value for being on the first page of search engines.
I’ve charged $1000 a month for a Hawaii towing service company’s SEO. So, that’s another way to valuate being on the first page of search engines.
Valuation of top search engine rankings can also be calculated by how much revenue a business makes from leads coming from being on the first page of search engines. Valuation are sometimes valuate by the amount of clicks and/or traffic a website gets.
Of course, there’s a lot of data that needs to be calculated into the equation to qualify the values of search engine query result placements. I’m sure there’s an equation out there somewhere. Perhaps you can search for it on search engines. Search engine company Google has to have some kind of intricate formula to valuate search ranking placements.
In any case, top ranking search results are primely sought after because Continue reading What Is The Value Of Being On The First Page Of Search Engines?
Content. Plain and simple.
In the midst of the mainstream use of the internet, a solution was needed to index and provide a tool to find information on the web. And to do that, the web’s content was the basis of what needed to be organized and searched for, since content is the “substance” of what makes up the internet.
Internet companies needed a solution for a way to be able to search for content that websites provided on their respective webpages. Hence search engines were created.
Why is this important? Continue reading Why Were Search Engines Created?